The Holy Week of Zamora generates an economic impact of twelve million euros, according to a study presented by this Monday by the Minister of Culture, Tourism and Sports, Gonzalo Santonja, who explained that the report is prepared with data collected during Holy Week of 2024.

Santonja has been accompanied by the president of the Governing Board of the Pro-Semana Santa Zamora Board, Israel López Campos, and Fernando Cabañeros, on behalf of Excellence Innova. Consulting and Training, the company that has carried out the study. The counselor has advanced that it is a study that “values the socioeconomic impact of Holy Week Zamora from two perspectives, on the one hand, the economic impact it has on the city of Zamora and, on the other, the social impact between the inhabitants of the city and the visitors.”

This analysis is part of a series of studies, in charge of the Junta de Castilla y León, which analyze the impact of the celebrations of the Holy Week declared as parties of International Tourist Interest, initiated last year, presenting this year the data of the Week of Zamora and that will continue next year, with the presentation of the study of the Holy Week of León, thus completing with the rest of the saints that are part of this group.

As explained during its presentation, “such interesting data as the economic impact of the Holy Week of Zamora exceeded 12 million euros and the important influence of Holy Week in the city, from a tourist point of view, where visitors dedicate an average of more than three days to enjoy the celebrations and hope to see about four and five processions in their visit to the city of the Duero. In addition, 85 % of the residents consider that the Holy Week For Zamora’s economy and almost 65 % of visitors described their experience with Zamora Holy Week as fully satisfactory. “

Castilla y León is the leading community in Spain in Holy Week celebrations declared of international tourist interest, with nine today: Ávila, León, Medina del Campo, Medina de Rioseco, Palencia, Salamanca, Valladolid, Zamora and the round and procession of the steps in León.

The Holy Week of Zamora has the international recognition since 1986 and in 2015 he received the declaration of cultural interest of an immaterial nature, by the Junta de Castilla y León, being one of the only three celebrations that enjoy this statement, together with that of Medina de Rioseco and on Holy Thursday and Good Friday, of Bercians of Aliste.

Holy Week support of the community

From the Ministry of Culture, Tourism and Sports, the celebration of Holy Week is supported, through different lines of collaboration, which reach about 800,000 euros, such as subsidies to the brotherhoods, brotherhoods, coordinators of Brotherhoods and Brotherhoods and Holy Week meetings of several of the localities in which this celebration is declared a party of tourist interest of international, national or autonomous nature. These aid aims to finance the promotion activities of its Holy Week in 2025 to enhance it for its character, not only as a cultural and religious experience, but also tourist.

At the promotional level, from the Ministry the Holy Week celebrations with a specific action are financially supported, this year under the promotional motto ‘Holy Week in Castilla y León. Unique ‘, through all online channels, promotional presence in specialized tourist fairs, as well as the edition of specific promotional materials with all the programming of the holy weeks with tourist declaration, and the organization and promotion of a monument opening program for Holy Week, with thematic and programs proposals for the nine provinces of the community.

In addition, a promotional campaign has been carried out in the Madrid Center, as it is the first tourist issu Rialto, Coliseum and Lope de Vega, all of them located in one of the best known and busy streets in Madrid, exceeding 18,800 passes from the promotional video, generating a strong impact and impacting on an outstanding brand image of Holy Week in Castilla y León, with the aim of raising the notoriety of the destination and attracting tourists to the community.

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The Holy Week of Zamora generates an economic impact of more than 12 million euros